Introducing my Brand New Case Study: How to Create a Wildly Profitable Free + Shipping Sales Funnel Like the Gurus

From: Sean Mize

To: Clients of Sean Mize:

Hi, Sean Mize here . . . .

Have you thought about creating a free plus shipping sales funnel with your free print book on the front end, a $37 and $97 upsell, and a 10 email upsell campaign that leads to a coaching program?

Here's the thing, free plus shipping campaigns can be highly profitable (yielding anywhere from $2- $6 or more per visitor on the front end, not counting long term membership and coaching program revenue)

BUT . . . you are likely overwhelmed at the process of creating all those pages, upsell, downsell sequence, installing all the 2 - step tracking links and much, much more?

Ok, I'm calling it what it is.

You see, I've been selling using long-run email campaigns for years, averaging anywhere from $2 per subscriber per month in my earlier days, and averaging around $4 - $6 per subscriber lately

And I've run sales campaigns where I generate anywhere from $2 to $4 or more per visitor on the front end, and of course increased revenue on the backend

And yet, personally speaking, total transparency here, I've personally been overwhelmed personally by the thought of creating an evergreen free plus shipping campaign.

You know, all the usual stresses and questions:

--> How to fulfill the free plus shipping (when I launched my book on amazon I remember hand-shipping copies from my home, in addition to amazon sales, what a nightmare)

--> How to manage the upsell-downsell automation using only paypal (yes, I know, I use aff programs for that most of the time, but I want this self-managed AND yes, I want to use paypal-only for this)

--> How to manage all the tracking - you see, you MUST track conversions per traffic source (I'm planning to use solo ad providers for the traffic, and I MUST know who doesn't convert so I don't throw good money after bad)

--> AND you MUST track conversions PER SALES PAGE - and in the past I've used complicated systems like kissmetrics, and just been overwhelmed by the process

--> And of course there's the email campaign - and it needs to be optimized as well, to provide MAXIMUM conversions in the immediate 10 day period after the initial traffic comes in

 

And an honest confession here: for all the money I've generated in sales funnel campaigns, and for all the high conversions I've received on single sales pages and affiliate - software driven upsell-downsell campaigns, I have been overwhelmed by the process of doing this all myself - for YEARS!

Now, here's the thing, I have just finished reading Russell Brunson's new book and the way he lays out all the campaigns, he makes it so simple. He doesn't really go much into the mechanics of "how" to do it - but when he shares his conversion rates on his own campaigns, it's almost like I started drooling at the mouth (no, it wasn't literal drool, but I have to admit I started feeling like, wow! look how much money I have left on the table in the last few years)

You see, I drive solo ad traffic AT A LOSS on the front end because my back-end conversions ARE SO GOOD.

I'm not bragging, but I've spent years optimizing my methods and the Lord has blessed me with incredible conversions and incredible understanding of how to optimize backend conversions.

Conversions so good I've been willing to OPERATE AT A LOSS on the front end.

But Russell operates at a profit, right on the front end!

Like paying 80 cents a visitor and making $2 per visitor THE VERY FIRST DAY!

That kind of thing!

And I'm sick at the money I've left on the table - just in the last 30 days I've added over 1200 new subscribers to my list . . . at a loss, just knowing I'll make it up in long term revenue.

So I've decided I'm going to create my first advanced "free plus shipping" book campaign - using the principles Russell lays out in his book, using tidbits of mechanical pieces I picked up in the Click Funnels seminar notes and the best part is I'm combining it with my own backend and delivery mechanisms.

Meaning instead of having to use ClickFunnels at $97 a month, I'm going to do it with a simple wordpress theme, paypal instead of a merchant account, and then back those leads into a powerful 10 - 15 day high-powered conversion sequence.

I'm anticipating easily $2 per visitor on the front end - which means I can invest heavily in solo ad traffic at 60 - 80 cents per visitor and take in $2 on the first day . . .

And THEN put all the visitors into an advanced email conversion system.

I'm excited about doing this, and I am believing this to be the "final piece" that allows me to have an evergreen campaign I simply buy traffic to each month, and give me freedom from creating new products, new launches, and many of the other things that simply bog down my life!

I was planning to start on it today, and in fact I was just outlining a flowchart with each product charted (upsells, downsells, price points, etc) and my goal for today was to start creating the pages.

Then I started thinking, I'll just document each step of the way, so I can make this a case study in the future, for people to study and to watch how I'm doing it.

Because let's be honest here, Russell's book is AMAZING - but as I'm reading it, I'm thinking, ok, if I didn't have the years of experience behind me, if I didn't know how to make all the mechanical parts work, this is just a happy theory.

And I'm guessing that the point is that you can join his $12,000 coaching program and you'll get all the juicy details :-)

But I have the backend details - of course, I'm going to use my own mechanical techniques I've developed over the years, and plug that into the theory.

But I KNOW that if you want to do this kind of thing - if you read Russell's book, you'll be amazingly inspired - and you'll finish it thinking, I don't know HOW to do this, and I don't want to invest $12,000 to learn how.

So, since I'm doing it THIS WEEK anyhow, I thought, ok, I'll just take screen shots when it's done, run the campaign to a few thousand visits, show $4 - hopefully as much as $6 per subscriber, and it makes a great headline:

How I Generated $4 Per Visit on Cold Visitor Traffic - Step by Step Case Study That Shows You How I Did It

Talk about a powerful lead, and with some good copy, wow! that is like a $97 training that converts at 5% out the gate!

And it would be worth every penny of $97 for folks to be able to see behind the scenes on exactly how it's done in real life.

But then I was thinking about my own subscribers, and thinking, wow! they might want to see me do it as I go, instead of waiting a few months for me to polish of an official "Case Study" -

So I thought, Okay, how could I do this?

So let me ask you this, if I were to show you - as I do this - with screen shots and explanation for what and why - plus I show you the software I use, the routing I use, how I structure the upsells, downsells, how I do it all in paypal with a simple paypal business account, no merchant account, and I show you what I'm doing every step of the way -

Would you rather get the case study THIS WEEK as I'm doing it live, or wait until it's all finished?

Now, my guess is that you'd like it as I go -

But if you want to wait, that's okay too -

And of course there's one drawback to getting the case study as I go and that is that it won't be pretty:

there will be bumps in the road, I'll make mistakes and you'll see them, murphy's law will intervene and things will take longer than anticipated, and so on.

It won't be pretty -

But you'll get to do it NOW instead of waiting -

And of course, if you want to wait until I finish the case study and get it all at one time in one piece, that's okay -

And I'm planning to make that available at $97

But . . .. frankly speaking, I work better under pressure.

I just get more done faster.

So if I don't have an audience, this is the kind of thing that might take me 3 months (I know from experience!!)

So, frankly speaking, I'd LIKE to have an audience - people holding me accountable for getting the job done.

So . . . would you be willing to get the down and dirty, see the bumps as I go, the not-pretty version and hold me accountable to just do this fast and get the results out fast -

If so, I would be willing to give it to you for an incredible discount -

Instead of $97 when it's finished, all one doc and pretty -

but instead the rough edges, down and dirty, see it as it goes - and hold me accountable -

for nearly 80% off, for less than $19 (with dime-sale pricing so the price goes up each time someone invests) -

If so, you can get access now and today (and TODAY I start on the very first steps and YOU enrolling will hold me accountable for that - for just:

Now, like I've said, this won't be pretty.

You'll see the ups and downs, the bumps and mistakes.

You'll see me struggle with certain implementation pieces.

But of course, you'll see me implement proven conversion techniques I've used for years - many of which I may not have shown anywhere, and certainly not on a case-study environment like this - I just don't teach much about conversion and optimization

But that gives me an idea - tell you what, I really want to have an "audience" to hold me accountable for doing this fast -

So not only will you get this for nearly 80% off of the finished case-study price of $97, I'll GIVE you my
Advanced Optimization and Conversion Training Program that sells for $97, for FREE -

When you enroll today for just:

Now, just as a quick review (as if you need one!)

Here's what you'll see me do, and I'll document each step as a screen shot or link:

I'm going to create a brand-new free-plus shipping advanced upsell-downsell campaign with my book Anyone Can Coach as the front - end and some of my strongest coaching program training as the upsells and downsells and 10-15 day email campaign -

With conversions of an estimated $2 to $4 PER VISITOR and I'll use solo ad traffic so I'll show you the emails we use, and the actual statistics per solo ad provider, and the actual conversion stats per page

PLUS

--> How to fulfill the free plus shipping (when I launched my book on amazon I remember hand-shipping copies from my home, in addition to amazon sales, what a nightmare)

--> How to manage the upsell-downsell automation using only paypal (yes, I know, I use aff programs for that most of the time, but I want this self-managed AND yes, I want to use paypal-only for this)

--> How to manage all the tracking - you see, you MUST track conversions per traffic source (I'm planning to use solo ad providers for the traffic, and I MUST know who doesn't convert so I don't throw good money after bad)

--> AND you MUST track conversions PER SALES PAGE - and in the past I've used complicated systems like kissmetrics, and just been overwhelmed by the process

--> And of course there's the email campaign - and it needs to be optimized as well, to provide MAXIMUM conversions in the immediate 10 day period after the initial traffic comes in

 

You'll see me do it in real-time, case-study style, and I frankly want you to hold me accountable to get this done in 7 days!

That's right, over the next 7 days, not only will you be able to watch along as I do this -

BUT you will also be able to copy what I do so that in the next 7 days after I finish, YOU can do the same thing in your niche (of course, if you haven't written a book to do this with, you'll need to write the book, but you can do it in the next 7 days as you watch - using my special 7 day book-writing system, and I'll even GIVE that 7 day book - writing system to you so that YOU can write YOUR OWN BOOK in the next 7 days and launch YOUR OWN free-plus-shipping campaign immediately after I launch mine next week!)

Ok, if that doesn't compel you to get in at less than $19 instead of $97, no more arm-twisting from me!

Either you are ready to see a real-time case study of creating a free-plus-shipping high conversion campaign or . . .

Just get started here before I realize I've lost my mind!

 



 

 

 

 


 

 

P.S., here are a few more testimonials from folks who have worked with me: