Mastery Lesson 8 – Blueprint Homework
This lesson is a little different than the prior ones . . . there’s no audio training, just a homework assignment.
It’s print, it will take you about 2 hours, it assumes you have listened to ALL the lessons so far:
Here we go!
In order to create your Blueprint, you must first know what you want your business to look like one year from now.
The training on this page will teach you to create your initial Blueprint. It assumes you have listened to the initial Core Training Pages (all of them)
Yes, it’s alot of training.
Yes, it’s the same training that has been most powerful for hundreds of clients before you
And yes, if you have skipped ahead to this page, you can start on this exercise (because I know that THIS is the one core element that you REALLY want to accomplish, THIS is what you have purchased access to this program for)
But just know this: without the training, without knowing how to do each thing, and how they all fit together, and how important they all are, much of what is on this page will not make sense, and won’t feel “complete”.
You’ll still get the mental breakthroughs from studying this page, but you must listen to the preliminary core training before everything on this page will “work” for you!
— Sean Mize
Let’s get started!
Based on everything that you have learned in the preceding trainings, create a Core 4 Model for your Business (A Core 4 Model is the 4 Core Areas of Your Business):
1)
2)
3)
4)
Once you have created your Core 4, then create a list of the actual coaching levels and/or product levels you will have in your business:
1)
2)
3)
4)
as many more as you want)
Then create a scale level for your Core 4 elements: meaning, how many clients in each level, at what price point?
Coaching Level 1)
Coaching Level 2)
Coaching Level 3)
and so on . . . .
Product 1)
Product 2)
Product 3)
and so on . . .
Next, determine the Core 4 Elements necessary to get to that level:
1) How much content created?
2) What is your exact expert presence on your site and on the web?
3) How many new subscribers per month?
4) How many sales per month of each product or coaching level?
Once you have answered all of the above questions in detail, you can then create your yearly Blueprint, it might look like this:
1) Generate 100 clients at $100 a month
2) Generate 25 clients at $500 a month
3) Generate 6 stand alone products selling for $100 each
4) Generate 3000 subscribers
5) Create 100 hours of content on site and in products
That might seem like a lot, but next you create an average monthly Blueprint from the Yearly Blueprint:
(for this example, for each, I’ll assume a 10 – month year (2 months of vacation!)
Each month:
1) Generate 10 clients at $100 a month
2) Generate 2.5 clients at $500 a month
3) Generate 1/2 of a stand alone product selling for $100 each
(meaning create one product every 2 months)
4) Generate 300 subscribers
5) Create 10 hours of content on site and in products
Now, the average Weekly Blueprint:
1) Generate 2.5 clients at $100 a month
2) Generate .6 clients at $500 a month
3) Generate 1/8 of a stand alone product selling for $100 each
(meaning create one product every 2 months)
4) Generate 75 subscribers
5) Create 2.5 hours of content on site and in products (that is 30 minutes per day)
Now, that gives you the birds-eye view of a simple Blueprint – which is more of a long term Blueprint.
That gives you the concept of the Yearly/Monthly/Weekly Blueprint, and I wanted you to see that version because of it’s simplicity. I find clients have a mental breakthrough when they see it broken down like that.
But in reality, the process isn’t quite as linear.
Instead, there will be sequential steps leading up to each step.
When you are first getting started, you’ll have to go through specific elements to get to each item.
Meaning that for the first 2 months, your Blueprint might instead be geared towards the creation of your first coaching program, and the steps inherent in doing that.
For example, your first month Blueprint might be more usable if it looks like this:
1) Create 1st Coaching Program (which includes):
a) create 10 x 10 matrix
b) determine lesson material for each lesson
c) create (or outline when recording live) coaching lessons
d) write coaching sales letter
Your second month might look like this:
1) Create 1st product (which includes):
a) create 10 x 10 matrix
b) determine topic of each training
c) create (or outline when recording live) each training in the product
d) write product sales letter
Your third month might look like this:
1) Create 2nd Coaching Program (which includes):
a) create 10 x 10 matrix
b) determine lesson material for each lesson
c) create (or outline when recording live) coaching lessons
d) write coaching sales letter
As you can see, with the coaching or product creation, the formula remains consistently the same, month after month. Each month is simply the development of the next coaching program or product in your Yearly Blueprint
Now, that is the product creation/coaching program creation level of your Blueprint
Now, you also had a subscriber goal section of your Blueprint.
So each month you’ll need to take steps to get subscribers.
The first month’s Blueprint might look like this:
- Create a squeeze page that particularly targets the needs and desires of my target market.
The second month’s Blueprint might look like this:
- Begin to attract targeted people who need what I have, to my squeeze page
The third month’s Blueprint for the subscriber goal section of your Blueprint might look like this:
- Evaluate the success/failure of last month’s prospect attraction, continue to generate additional subscribers
Next, one of the most important parts of your Blueprint is daily content creation.
For example, if you create 30 minutes of daily content, after one month you will have 10 hours of content.
In 12 months at 10 hours a month, you will have 120 hours of content.
What could you do with 120 hours of content?
Ideas:
- 10 hours = 10 coaching lessons
- 10 hours = Complete Home Study Course
- 5 hours = product 1
- 5 hours = product 2
- 5 hours = product 3
- 25 hours = 150 10 minute videos on youtube
- 25 hours = 100 articles on your website
- That’s only 85 hours, what could you do with the rest of the 35 hours!
So each month, you create 10 hours of content.
At this point, you have an overview of what your Blueprint could look like, in month by month slices according to each area of your business.
Your next step is to combine all the individual Blueprint parts for each month, for example:
Product Creation Area:
- 1) Create 1st Coaching Program (which includes):
- a) create 10 x 10 matrix
- b) determine lesson material for each lesson
- c) create (or outline when recording live) coaching lessons
- d) write coaching sales letter
Subscriber Area:
- Create a squeeze page that particularly targets the needs and desires of my target market.
Content Area:
- Create 10 hours of content
Your second month might look like this:
Product Creation Area:
- 1) Create 1st product (which includes):
- a) create 10 x 10 matrix
- b) determine topic of each training
- c) create (or outline when recording live) each training in the product
- d) write product sales letter
Subscriber Area:
- Begin to attract targeted people who need what I have, to my squeeze page
Content Area:
- Create 10 hours of content
Your third month might look like this:
Product Creation Area:
- 1) Create 2nd Coaching Program (which includes):
- a) create 10 x 10 matrix
- b) determine lesson material for each lesson
- c) create (or outline when recording live) coaching lessons
- d) write coaching sales letter
Subscriber Area:
- Evaluate the success/failure of last month’s prospect attraction, continue to generate additional subscribers
Content Area:
- Create 10 hours of content
Then each week, you’ll create a weekly Blueprint based on your success so far towards your goal for the month.
For example, let’s take the 1st month as an example:
Product Creation Area:
- 1) Create 1st Coaching Program (which includes):
- a) create 10 x 10 matrix
- b) determine lesson material for each lesson
- c) create (or outline when recording live) coaching lessons
- d) write coaching sales letter
Subscriber Area:
- Create a squeeze page that particularly targets the needs and desires of my target market.
Content Area:
- Create 10 hours of content
For the first week:
- you could do a) create 10 x 10 matrix
- Study the Coaching Program Component of this Program to Learn How to Determine Lesson Material
- Content: daily record 30 minutes of new content
Notice also that you don’t create the weekly Blueprints ahead of time, instead you create them each week as you go, either on Friday afternoon in preparation for the next week or on Monday morning (that’s when I create my weekly Blueprint)
Each week’s Blueprint will be based on looking TOWARDS the monthly Blueprints’ goals, and based on successful attainment of last weeks goals; if last weeks’ goals are not completed, then completing them would be the first thing on that weeks’ Blueprint.
Then each day when you wake up, you simply look at your weekly Blueprint, notice what has already been completed towards that weeks’ goals, and simply do the next thing on the Blueprint.
For the 2nd week (notice this will assume that the 1st weeks’ work is done, if it is not, then it would start with whatever was uncompleted from the prior week)
- a) determine lesson material for each lesson
- b) begin creating (or outline when recording live) coaching lessons
Content area: daily record 30 minutes per day
Notice how the 2nd week started where the prior week left off.
Notice also that the 1st week included specific training time.
If you are going to do anything that you don’t know how to do, you will have to schedule time to learn how to do it.
Why not try creating the 3rd week Blueprint based on the example we’ve been using on this page?
Now, as you can see, the key to being able to do this process is having a clear picture of what your business will look like in one year.
That’s the only way you’ll be able to figure out what to do each month.
And the only way to figure out what you need to do each week, is to base it on what you want to accomplish for the month.
So you have to have your yearly Blueprint to make a Monthly Blueprint, and you have to have your Monthly Blueprint in order to create each weekly Blueprint, and of course, your weekly Blueprint in order to create your daily Blueprint.
Now, I know that at this point, unless you have already studied all of the accompanying training material, you don’t know *HOW* to do all these steps, so creating your Blueprints isn’t exactly easy yet.
But I want you to see the process, and create the best Blueprint you can to start with.
Once you have your starter Blueprint, each time you learn something new, you can literally adjust your Blueprint.
And know that you won’t be able to implement the parts of your Blueprint without studying each of the Core Elements.
I also want you to see how easy this is, and you can probably see by now how that by following this process and being diligent with it, that your business can come together fairly quickly.
But I also want to point out that one of the big reasons most people fail at building their online business, and why they get stuck and have scattered focus and distractions is because when you try to start with a “first step” without having a long-term blueprint, you are just always guessing.
And what happens is that each week you are starting over from scratch.
You hear from one coach to create a product, so you do that.
Then you learn to create a coaching program, so you do that.
Then you drive subscribers.
And write emails.
And so on.
But none of the parts fit together.
It is almost like you are starting over each week, or each month.
And because of that, you are not focused, you are scattered, you get stuck reading emails because you don’t have clear purpose.
You buy product after product because you are constantly looking to “start over”
With this Blueprint system, you are never “starting over,” instead you are always building on what you have already done, and building TOWARDS your long term goal, never starting something new in a vacuum.
Now, it is time for you to either:
a) listen to the training in the prior sections of this program so that you can learn which elements you need in YOUR Yearly Blueprint
b) If you’ve already done that, it is time for you to create your Blueprint
c) Once that’s done, create your monthly Blueprints for the first 2-3 months, then create your first weekly Blueprint
d) If you haven’t listened to all the training, but you want to try your hand at a yearly Blueprint – go ahead, just recognize that your Blueprint will change and improve as you study the training in this program!
One more note:
The training on this page is gold.
Enjoy!