Mastery Lesson 29 – Add Emotional Element to Coaching Sales Letter

Once you have written the sales letter as described in the last lesson, it will be missing one critical element: emotional connection (when I recorded that training I just didn’t teach it). When I realized my mistake, I recorded another training to add that component. So next listen to this training:

Adding in the Emotional Component of Your Sales Letter

then write as directed in that training, and add it to your sales letter.

And of course, like I said, this is the same information as I taught in the lesson about creating the product sales letter – because the process is the same. Because these lessons are designed to be sequential and the idea is that you do the homework and study each day and over the course of the 60 days you have your entire foundation in place, so not wanting to rush this or skip this just because it’s the same process as with the product sales letter.

Once you’ve written this letter, you will be ready to start enrolling clients in your coaching program!