Mastery Lesson 19 – Add Emotional Component to Your Sales Letter

Once you have written your initial salesletter, it will be missing one critical element: emotional connection (when I recorded that training I just didn’t teach it). When I realized my mistake, I recorded another training to add that component. So next listen to this training:

Adding in the Emotional Component of Your Sales Letter

Homework: Write the emotional component as directed in that training, and add it to your sales letter.