Lessons: Videos and Articles

Appearing as an expert to your list

Additional positioning elements

Take Your Prospects from Pain to Solution

How to Use Your Market’s Pain Points to Create Products

How Much Information Should Your Lead Magnet Include?

How to Make an Emotional Connection Through Your Marketing

Right and Wrong Ways to Engage Your Prospects

Marketing to Today’s Internet-Savvy Consumers

Copywriting Case Study: Hitting Pain Points

Building Natural Flow Into Your Email Campaign