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Before we get into some of the elements that belong to an email, we need to understand psychologically how and why this works. How do people gain trust in you online? People will begin to trust you online the same way that they‚Äôll begin to trust you off-line. The same elements that go into building […]

Although everyone does it, free products are still essential to getting people to join your list. They simply won‚Äôt do it now solely on the basis that what they might receive from you will be valuable. You have to give it to them to prove that it is, otherwise they have no reason to believe […]

Now I’m going to give you some ideas on how to build trust and develop a relationship with an email campaign over a 14 to 21 day period of time. This email campaign is designed to build a relationship and sell your coaching campaign or another product over the first 14 days of your funnel. […]

Lead magnets are an indispensable part of your business. They are something that Web surfers have come to expect: their email address for your lead magnet – your free product. The purpose, of course, is to persuade people to part with their email addresses. It‚Äôs a process commonly referred to as list building. But there‚Äôs […]

What I have noticed over time is that if someone does not make the first purchase right away they generally don‚Äôt make a purchase for a while. What I‚Äôm about to share is interesting, but I have never tracked the stats on this to prove this conclusively across the board. What I’m getting ready to […]

As every Internet marketer will tell you, it‚Äôs essential that you have a free product to give away to subscribers. It‚Äôs important because they expect you to do it, and also because it gives them an opportunity to see if the value that you‚Äôve put into it is sufficient to make them want any more […]