Here’s the thing you need to know about pricing: you can go higher, you can go lower. I have found in many niches certain price points work very, very, very well. In the past I found that if you started out with a product that had a price of much less than $100, you tended […]
You‚Äôre probably familiar with a pretty basic funnel formula: a 1 – 2 hour initial entry product, then a more elaborate online course (generally 6-10 hours or so). Or half of that, or part 1 for $497, with some payment options – there are different ways you could mix it up but that‚Äôs the general […]
Now, at this point you may be asking, do I know if they‚Äôre profitable? You don‚Äôt. You don‚Äôt. Not unless you‚Äôve got a good friend in the business. It‚Äôs the same thing as the pizza business. If you walk in cold, to the pizza joint, and you ask to speak with the proprietor, and you […]
This is the definition of an upsell in digital marketing: if someone purchases Product #1 from you, they have an opportunity to buy Product #2 on the download page, or the thank you page, or on a one-time offer page. That‚Äôs a great place to create some more revenue right now. However, I‚Äôm not fully […]
We‚Äôre going to cover how to create a complete information marketing funnel – and how to do it quickly. The biggest trap people fall into with an information business is not having products. That‚Äôs what will hurt you the most. It‚Äôs easy to rely on affiliate marketing. Then your business becomes centered around other people, […]
Let‚Äôs look at the root issue here. The root issue is, we need people that have needs, and we need people who are willing to spend money. The easiest way for us to look at this. In fact, I want to give you an offline example: I want you to imagine that you‚Äôre thinking about […]
One of the lies online is how easy it is to build a new business. People believe that. The read sales letters and even watch late-night infomercials about how many new niches, new opportunities there are. That data is made up for the purpose of the infomercials and the sales pages. This “data” is everywhere […]
What is coaching? Why would you consider coaching? How do you know if coaching will work for your niche? These are critical questions to ask if you want to increase profits in your business and increase the amount of money you make per customer. How do You Know if Coaching Will Work? Before I tell […]
In either case, whether you‚Äôre looking for a niche, or a sub-niche. Looking for that best angle. Or, if, unfortunately, you‚Äôre in the place where, hey, I just want to make money, I‚Äôve got 1 or 2 ideas of things I might be interested in. What I‚Äôm getting ready to share with you will give […]
