The very 1st thing that you’re going to do is to create a master outline of all of your knowledge in your niche. A master outline of all of your knowledge in your niche. This may take you several hours to do, but this will be well worth your time for the rest of your […]
You want to help people – you’re in the business of helping people, right? I’m in the business of helping people. If anybody buys my book “Anybody Can Coach” I want their life to be changed. In fact, if they just read the introduction to the first chapter, their life is probably going to be […]
I’m assuming you’re going to write your own copy. You’re not going to outsource it – you’re going to write it yourself There are a couple of deep thoughts, big thought that I have on that particular concept: if when we’re copy writing, and remember copywriting can be: When we’re writing sales copy When we’re […]
Promising to solve your prospect’s problems is a powerful way to hook them, build trust, and share your class or product with them. But first, you have to know what they’re struggling with so you can create a solution (or position your solution) that meets their needs. I’ll tell you what I’ve done over the […]
Product creation should be easy. Of course you’ve got to have the knowledge and do the work to create the product, but it’s not complicated. I’ve shared my process with you (Click here for my method for outlining each of your products). It’s still a little intimidating to make a product, however. Here are some […]
This is a question I received from a new entrepreneur, and I thought it might help you: Question: I want to create a product using teleseminars like you suggested. I guess I should just say, here’s a teleseminar series on XYZ situation, and here’s the cost. But I’m really new, I haven’t worked with a […]
Not everybody is going to purchase your high-ticket upsell, at least not at first. How can you increase the number of people who take that higher-ticket offer? Let‚Äôs say that we use our automated campaign to market to these individuals for 3 days in a row, the $997 course, and we have a percentage of […]
Let’s talk about what access to you could look like. Giving personal access to your expertise can take many forms, and each of them greatly boosts the value of your online course or product. Here are some tips for adding you into the mix: You could offer unlimited email access. Please, don’t allow yourself to […]
Many beginning information marketers come to me with this question: “How do you know which order to place the emails in your autoresponder sequence in? And how do you know when to tell those emails to go out? Why do you send certain content pieces at certain times?” Here’s my answer: What I do is […]
