4 Email Launch Sequence
And the key is to keep selling week after week, each new product, week after week after week.
So . . . you MUST continue relationship-building each week AND you must keep the salesletters from being overwhelming (meaning you can’t do a 10-salesletter email sequence each week!)
So . . .here’s the formula:
day 1: content email
day 2: first sales email
day 3: content email
day 4: second sales letter
This is a sequence that can be automated and if you sell new products live on top of what they are getting in the automated sequence, they aren’t getting too many emails.
And if you are using this 4-email sequence and mailing nothing else, you can add a couple emails to it.
Here’s the formula for the various days:
day 1: pure content
This should be something highly instructional that is directly related to this week product you are selling. For example, if this week you are selling a list building training, write an email about how to do something in list building. Preferably something new, something everyone and their uncle is not teaching. Take the time to find new things each week for these.
Length is not important, just teach it – if it takes 20 words, so be it, but if it takes 1000 words, so be it.
Hint: you can also put this content on your blog for new blog content AND record it for new youtube content, then use your social media to tell everyone about it
Day 2: first sales email
This can be really simple:
Subject line:
Announcing the “List Building Power-Training”
Body:
(first name code in your autoresponder)
Announcing the “List Building Power-Training”
(link to sales letter)
To your success,
Your Name
or you can do something like this:
Subject line:
Have you seen the “List Building Power-Training”?
Body:
(first name code in your autoresponder)
The “List Building Power-Training” will change the way you list build:
(link to sales letter)
To your success,
Your Name
Day 3: Content again (same formula as day 1, totally new and fresh content)
Day 4: Second sales letter
I like to do something like this:
Subject line:
Here’s what you get with the “List Building Power-Training”
Body:
(first name code in your autoresponder)
Here’s what you get with the “List Building Power-Training” (link to sales letter):
List the bullet points from the sales letter here (5-10 bullets)
You can get it all here: (link to sales letter)
To your success,
Your Name
You can see how easy this is!
You can EASILY write this entire campaign in one sitting each week!
Plus, you can change up your sales emails from time to time. Keep an eye on your inbox for sales email ideas.
And here’s 2 more to try:
Subject line:
Questions and Answers about “List Building Power-Training”
Body:
(first name code in your autoresponder)
I’ve received a few questions about the “List Building Power-Training” (link to sales letter):
and thought I’d answer them here:
(follow this formula):
question 1: _________
answer 1: __________
question 2: _________
answer 2: __________
question 3: _________
answer 3: __________
Are you ready to get it all now? (link to sales letter)
List the bullet points from the sales letter here (5-10 bullets)
You can get it all here: (link to sales letter)
To your success,
Your Name
Another thing that can work well is on the final day (if it’s a live promotion with a rising price after the initial week, just take this email out for your automated campaign:
Subject line:
Final Chance to get the “List Building Power-Training” before the price goes up
Body:
(first name code in your autoresponder)
Final Chance to get the “List Building Power-Training” before the price goes up:
(link to sales letter):
To your success,
Your Name
—-
You are probably by now seeing how very easy this can be.
It gets to be second nature, I can write these in a sitting, I can dictate them at ease – and if you’ll take the time to do one a week, in a few weeks you’ll see how very easy they are!
To your success,
Sean Mize